The automotive industry has come a long way in terms of sales enablement and vehicle presentation. With the rise of technology, car dealerships have found new ways to engage potential customers and provide them with a more value-focused sales experience. One such solution is iPacket, a digital sales enablement and vehicle presentation platform that is used by over 2,000 dealerships across the United States and Canada. In this article, we’ll take a closer look at the top 10 benefits that car dealerships can gain from iPacket.
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Enhanced CRM Capabilities – With iPacket’s industry-leading CRM integrations, car dealerships can instantly share all the value-building vehicle documentation via automated or manual responses to potential clients without having to leave their CRM. This feature enhances the dealership’s current CRM capabilities, making it more efficient and streamlined.
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Increased Website Engagement – Studies have shown that car dealerships that use iPacket record 46% more shopper click activities and 47% longer shopper session durations than non-iPacket dealerships. This means that iPacket can help increase website engagement, resulting in more potential leads and conversions.
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Quicker Inventory Turn – Another benefit of using iPacket is that it can help improve inventory turn. Case studies show a 20% improvement in inventory turnover in the first year of using iPacket, making it an excellent tool for dealerships looking to improve their bottom line.
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Increased GPU Averages – By providing a more value-focused sales presentation, iPacket can help educate customers about the value of the dealership’s processes, rather than solely focusing on the price. Studies have shown that dealerships that use iPacket have seen increases of $400+ per unit in the first year, resulting in higher GPU averages.
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Unlimited Access to OEM MSRP and Window Stickers – iPacket’s chrome extension provides dealerships with unlimited instant access to OEM MSRP build sheets and window stickers. This feature is perfect for trade evaluation, verifying vehicle comparison sets, online vehicle auctions, and more.
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Most Integrated Digital Vehicle Presentation Provider – iPacket boasts integrations with all leading automotive CRM, DMS,Digital Retail, Inventory Management, Website Providers, and vehicle auctions. This makes it the most integrated digital vehicle presentation provider in the industry.
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Standardized Sales Presentation and Process Workflows – iPacket provides standardized sales presentation and process workflows for dealerships’ sales and BDC departments, creating a consistent value-focused sales presentation and process whether the shopper is on the lot, online, or on the phone.
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Live View Alerts and Microdata Heatmaps – iPacket’s live view alerts and microdata heatmaps inform the sales team when shoppers are viewing packets, what files were clicked, and how much time was spent viewing each file. Additionally, iPacket’s automated price change alerts keep shoppers informed of all vehicle price changes.
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Reduced Liability -iPacket time stamps every iPacket share, view, and time spent on each document for every iPacket shared with each individual shopper. This ongoing storage of data creates an insurance policy of what was disclosed to every shopper, what they viewed, and how much time was spent reviewing each document, reducing potential litigation risk.
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A Dedicated and Knowledgeable Team – iPacket’s team of industry professionals has trained in thousands of showrooms, and they’re excited to share the best practices and processes they’ve seen with your dealership. They offer on-demand/one-on-one training, daily live user training, a dedicated digital success team, how-to instructional videos and articles, live chat with the digital success team, and in-house tech support.
In conclusion, iPacket is an excellent sales enablement and vehicle presentation solution that provides numerous benefits to car dealers.
