iPacket’s OnTargeting

July 14th, 2025

Turning Silent Shoppers into Sales:

How OnTargeting Supercharges Dealer Follow-Up

In today’s crowded digital marketplace, attention is currency—and dealerships can’t afford to let high-intent shoppers slip through the cracks. Yet every day, potential buyers open an iPacket, check out your inventory, and quietly exit without filling out a lead form or picking up the phone. So how do you reach those silent shoppers before they move on to a competitor?

That’s where OnTargeting comes in.

What Happens After the Click?

Most retargeting campaigns stop short at site visits or broad audience segments. But OnTargeting isn’t just any retargeting platform—it’s built directly into the iPacket experience, giving your dealership a powerful advantage. The moment a shopper opens an iPacket, OnTargeting automatically begins tracking that engagement and activates retargeting across the web.

That means your store stays top-of-mind for every serious shopper who’s already shown interest in your inventory—without lifting a finger.

Retargeting with Purpose: High-Intent, High-Impact

OnTargeting doesn’t waste your ad dollars chasing every click. Instead, it zeroes in on the people most likely to buy: customers who have opened an iPacket, reviewed your vehicle details, and are actively considering a purchase. These aren’t cold leads—they’re hot prospects already in your funnel.

By targeting this narrow, high-conversion audience, your dealership gets:

  • Smarter ad spend – Stop paying to reach everyone and start investing in people who’ve already raised their hands.
  • Stronger brand recognition – Stay front and center as shoppers continue researching.
  • Shortened sales cycles – Reinforce trust and credibility while accelerating decision-making.

Where They Go, You Go

OnTargeting follows your engaged shoppers wherever they go online. Your inventory appears in the spaces they visit daily, reminding them of the vehicles they already loved in their iPacket. This kind of omnipresence keeps your store in their sightlines until they’re ready to come back and buy.

Every impression is personalized, and every ad is powered by real-time iPacket engagement—not guesswork.

The Silent Shopper Revolution

Here’s the truth: most buyers today don’t fill out lead forms. They do their research privately, making retargeting not just helpful—but essential. OnTargeting turns what used to be a missed opportunity into an ongoing conversation. It’s like having a virtual salesperson who never sleeps and always knows who to talk to next.

Ready to Turn Views into Vehicles?

If you’re already using iPacket, you’re halfway there. OnTargeting brings that data to life, giving your team a full-circle solution that amplifies every iPacket sent and maximizes ROI across your digital channels.

Because when you know someone is shopping, you don’t let them forget you.