OnTargeting by iPacket
Drive your most high-intent shoppers back to you.
Unlock your dealership’s exclusive iPacket data with OnTargeting
- Re-engage high-intent shoppers already interested in your vehicles
- Powered by exclusive, first-party data from real iPacket engagements
- Deliver personalized, VIN-specific ads featuring the exact vehicles shoppers viewed
- Stay top-of-mind across popular websites and audio streaming platforms
Display keeps the vehicle visible. Audio keeps your dealership heard.
iPacket® OnTargeting Audio extends your OnTargeting strategy, reaching high-intent shoppers across streaming audio with messaging tied to the exact vehicles they’ve viewed. This industry-first VIN-specific remarketing approach turns demonstrated vehicle interest into personalized audio ads, keeping your dealership and the right vehicle top of mind whenever and wherever your shoppers are listening.
OnTargeting Audio Pilot Results
Real Shoppers, Real Impact
691K
Audio Impressions Delivered
20%
Additional Household Reach Beyond Display
2.1x
More Conversions Than Display Alone
8.4%
More Vehicles Sold Group Wide
Not All Audiences Are Equal
OnTargeting offers low funnel, high-intent shoppers that can’t be bought or replicated.
A Personalized Approach
Your Inventory, your Dealership, your Messaging — personalized ads, everywhere your customers browse.
Shoppers you know:
- Direct iPacket links sent by your sales team via Email or Text-Message
- Price Change Alerts a customer receives
OnTargeting picks up where your sales team left off.
Shoppers you don’t know:
- Button Clicks on your website
- Dealer Plugin on your website
- QR Code scans
OnTargeting keeps your silent shoppers (those that don’t submit a lead) engaged.
Within the first 30 days of OnTargeting, certain dealers have seen…
(Statistics based on individual case study results from select iPacket dealer partners)
Why OnTargeting Works
Focuses on Buyers: Retargets only those who’ve shown genuine interest by interacting with an iPacket.
Fills in the Gaps: Sales require multiple touch-points — OnTargeting continues the engagement where your sales team or website left off.
Brings your Shoppers Back: Stay in front of your shoppers with your dealership, your inventory and your messaging until they’re ready to buy.
Maximize the Impact of your Marketing
OnTargeting re-engages your most qualified shoppers by delivering targeted, VIN-specific vehicle ads wherever they are browsing online. Your dealership and vehicle stay top-of-mind.
We build on iPacket’s commitment to integrity, transparency, and trust.
OnTargeting leverages your dealership’s first-party data generated by iPacket interactions.
We do not sell or share your data with other dealers, agencies, or vendors.
Dealers pay only for media delivery, not for access to the data.
Ads are placed exclusively on reputable websites, with fraud and bot protection.
