NADA 2026 Recap

February 9th, 2026

NADA 2026 Recap: Launching iPacket Value and Delivering Our Most Successful Show Yet

Biggest booth. Biggest product. Biggest team.

FOR IMMEDIATE RELEASE

NADA 2026 Recap: Launching iPacket Value and Delivering Our Most Successful Show Yet

NADA 2026 marked a major milestone for our team, and for the industry. This year’s show wasn’t just our largest trade show of the year; it was our most successful to date. At the center of it all was the launch of iPacket Value, the industry’s most accurate appraising tool, unveiled on one of automotive retail’s biggest stages.

From record-breaking engagement to nonstop momentum on the show floor, NADA 2026 exceeded expectations in every way.

Introducing iPacket Value: A New Standard in Appraising Accuracy

One of the primary focuses of NADA 2026 was the official launch of iPacket Value, our newest product designed to bring unmatched accuracy and confidence to vehicle appraisals. Dealers were eager to see how iPacket Value delivers clearer, more reliable insights, and the response was immediate.

To amplify the launch, Bob George took the NADA Live stage to present iPacket Value to attendees across the convention floor, giving dealers a firsthand look at how the tool is reshaping the appraisal process. The excitement around iPacket Value carried throughout the event and became a major driver of booth traffic and conversations.

Creating Buzz On and Off the Show Floor

To keep energy high and engagement flowing, we continued our popular Nike giveaway, which once again proved to be a crowd favorite and helped drive consistent booth traffic.

We also welcomed RussFlipsWhips for an on-site activation, where he met and greeted dealers, captured content, and helped amplify the excitement surrounding the event. His presence added a dynamic, interactive element that resonated with attendees.

To cap off an incredible week, the ASOTU team stopped by for an exclusive interview with Seve (iPacket CEO & Co-founder), highlighting the success of the show and sharing insights into our latest product updates, including iPacket Value.

Raising the Bar for What’s Next

NADA 2026 wasn’t just a success, it set a new benchmark for our team. From the launch of iPacket Value to record-setting demos and nonstop engagement, this year’s show proved what’s possible with strong planning, smart marketing, and a relentless focus on delivering value to dealers.

We’re proud of what we accomplished at NADA 2026, and even more excited about what’s ahead.

For Marketing Inquiries:

Taryn Young, Chief Marketing Officer

taryn.young@autoipacket.com