Customers On the Lot
Simple tips for making a better first impression
Here he comes. “Mr. Customer” has done hours of internet research. He’s compared your prices to four of your competitors, and knows about every option available on the vehicle he’s interested in. He knows more than you, and is just waiting for you to slip up.
Or maybe it’s the opposite. Maybe “Mr. Customer” has no clue about the car he needs. He’s given zero thought to this decision, researched nothing, and is casually relying on the answers that you provide to his many probing questions.
If you’ve worked in automotive sales for any length of time, then you’ve likely encountered both of these scenarios. Maybe you have methods for dealing with each one. But let’s face it, that first impression is brief and often challenging. How can you be sure that your vehicle walkthrough is:
- Setting you apart from your competitor?
- Building trust between you and your customer?
Build Value with Documentation
At iPacket, we believe the key is making sure that both you and your customer have access to the same transparent vehicle data, right in the palm of your hands.
In this video, Jordan shows how iPacket can help you navigate common struggles on the sales floor, reduce your customer’s stress, and position you as the “expert” regardless of your experience level.
Whether you make a sale that same day or not, these “best practices,” will set you up perfectly for a seamless follow-up process that continues to re-engage your customer, even after they’ve left your dealership.
Want to learn more about the iPacket Dealer App? Schedule a demo with our team:
