Navigating Federal Trade Commission Compliance: New Pricing Flexibility and Transparency in iPacket

As regulatory expectations continue to evolve, iPacket is committed to helping dealerships stay compliant while delivering a clear and transparent customer experience. Our latest updates provide greater flexibility in how pricing is displayed, along with enhanced tools to help customers better understand vehicle costs.

 

More Control Over Pricing

Dealerships now have full control over how pricing appears within customer-facing iPackets, allowing you to tailor the experience to fit your business needs.

 

You can now:

• Remove the price section entirely, with no message displayed
• Move beyond the default “Contact Dealer for Price” by customizing this message or removing it completely

 

Enhanced Pricing Transparency

In addition to greater flexibility, we’ve introduced new features to improve how pricing is communicated across the iPacket Vehicle Display Page and Dealer Portal. These updates give you more control over fee visibility while helping customers clearly understand the total price.

 

What’s new:

• A collapsible “Price Breakdown” section within customer-facing packets
• An information icon next to the vehicle price to highlight a detailed breakdown inside the Dealer Portal
• The ability to customize fees directly within iPacket (please contact your iPacket contact to make any changes)

 

Supporting Compliance and Building Trust

These enhancements are designed to help you stay aligned with FTC guidelines while creating a more transparent and trustworthy buying experience. By giving you flexibility in how pricing is presented, and making details easier for customers to understand, you can better meet expectations in today’s evolving market.

If you’d like more information or need help getting set up, feel free to reach out, we’re here to help.

 

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About iPacket: iPacket is a leading digital vehicle presentation and transparency platform that empowers dealerships with innovative solutions built around accuracy, trust, and transparency. Serving dealers across the United States and Canada, iPacket delivers tools that drive efficiency, improve engagement, and elevate the modern car-buying process.

 

For Marketing Inquiries:

Taryn Young, Chief Marketing Officer

taryn.young@autoipacket.com