The One Stop Shop: How iPacket Brings Sales, Service, and Digital Marketing Under One Roof

May 5th, 2025

The One-Stop Solution

How iPacket Brings Sales, Service, and Digital Marketing Under One Roof

In today’s fast-paced automotive world, dealerships are facing more pressure than ever to streamline operations, retain customer attention, and drive profit across every department. Fragmented tools and disconnected systems just don’t cut it anymore. Dealers need a seamless solution that brings sales, service, and marketing into one cohesive platform — and that’s exactly what iPacket delivers.

With iPacket, iPacket Recon, and OnTargeting, dealerships get a powerful trio of tools that work together to maximize performance from the service lane to the showroom floor to the digital ad space. Let’s take a closer look at how these tools are connected — and why dealerships across North America are choosing iPacket as their all-in-one solution.

 

It Starts With iPacket: Closing the Deal Through Trust & Transparency

At its core, iPacket is built to simplify the vehicle sales process by giving dealers the ability to present complete, transparent digital vehicle packets. These packets include everything a modern buyer expects — from window stickers, CPO checklists, and service receipts, to vehicle history reports and pricing documentation — all pulled directly from OEM and partner sources.

No scanning. No uploading. No guesswork.

And the benefits go beyond presentation. With tools like Live View alerts and MicroData heatmapping, sales teams get real-time insight into what a customer is engaging with — creating smarter follow-ups and stronger close rates. When a buyer is browsing their iPacket, your team knows — and that’s the kind of edge that moves metal.

 

Person viewing the iPacket data insight report

Enter iPacket Recon: Turning Reconditioning into a Revenue Driver

While iPacket helps get the sale across the finish line, iPacket Recon ensures your inventory is frontline-ready — faster. Recon isn’t just a tracking tool; it’s a full-service platform that digitizes and organizes your entire reconditioning process, from inspection to detail.

Dealers can create custom workflows that match their store’s process, track where every vehicle is in the recon pipeline, and hold teams accountable through real-time status updates. Whether it’s a holdup in parts, an open repair order, or a delay in detail — iPacket Recon keeps everyone in the loop, saving time and money.

When your service department and sales team are aligned, cars move faster, profit margins widen, and customers get a better buying experience. That’s the power of connecting recon to retail — and it’s all housed under the iPacket umbrella.

OnTargeting: Retargeting Built Specifically for iPacket Shoppers

The third piece of the puzzle? Keeping your dealership top of mind even after the customer walks off the lot — or closes the tab.

OnTargeting is iPacket’s proprietary retargeting solution that delivers hyper-focused digital ads to shoppers who have already engaged with specific iPackets. Up to three individual iPackets can be retargeted per campaign, making this one of the most precise, relevant retargeting tools on the market.

That means if a customer looked at a 2020 Silverado on Tuesday and didn’t buy, they’re seeing an ad for that exact vehicle — not just any truck. And because it’s all tied to iPacket’s existing engagement data, your store only pays to reach shoppers with real buying intent.

With low cost-per-action and high ROI, OnTargeting ensures the vehicles your customers already care about stay in front of them until they’re ready to buy.

Woman getting a retargeting ad from an iPacket she was sent

Why It All Works: One Ecosystem, Endless Impact

When you combine iPacket, iPacket Recon, and OnTargeting, you’re not just using three different tools — you’re creating one connected ecosystem that enhances the entire lifecycle of the sale:

  • iPacket gives your sales team the digital transparency tools buyers want.
  • iPacket Recon gives your service team the accountability and tracking to move inventory faster.
  • OnTargeting gives your marketing team the ability to retarget high-intent buyers with precision.

The result? A smoother, faster, smarter sales process — with the data and insights to improve every step along the way.

One Partner. Total Dealership Support.

At iPacket, we’re focused on helping dealers win. Whether you’re trying to tighten up service timelines, close more deals, or get the most out of your ad spend — our connected tools are built to support your entire operation.

It’s time to stop juggling multiple vendors, clunky integrations, and disconnected data. With iPacket, you get everything you need in one place — working in sync to grow your bottom line.

That’s the power of a true one-stop shop. That’s the iPacket difference.